1-Minute Insight: Same Same But Different

Many entrepreneurs believe that all publicity is good publicity. With this as their mindset, they are willing to associate their companies with anything that will get them in the news.

The problem with this mindset is that association has an averaging effect. When two organizations of differing reputation levels are linked, it brings the value of the more reputed organization down and the less reputed organization up.

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CW Fong

CW Fong

I blog therefore I am. Passionate about #Singapore, #Leadership, #PublicRelations, #SocialMedia, #Marketing, and #PersonalDevelopment. Above all, I do no evil