A PR Professional’s Dilemma

To Respond or Not To Respond

As a PR professional, the biggest challenge we face in the early stages of a crisis is convincing management to issue a statement. Management, by nature, is conservative and will always want to be certain that an incident will become a crisis before they issue a statement.

In ambiguous, or slow developing situations, the PR professional will

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I blog therefore I am. Passionate about #Singapore, #Leadership, #PublicRelations, #SocialMedia, #Marketing, and #PersonalDevelopment. Above all, I do no evil

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CW Fong

CW Fong

I blog therefore I am. Passionate about #Singapore, #Leadership, #PublicRelations, #SocialMedia, #Marketing, and #PersonalDevelopment. Above all, I do no evil

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