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Content Strategy: What do I post on my company Facebook page
One of the most common questions I get asked is how do companies ensure a sustainable social media presence. Most business owners are aware that their company needs to be online. They however hesitate as they worry whether they will have enough content to sustain the presence. After all, it is better not to be found online than to be found online with outdated content.
To answer this question, we always tell business owners and their marketing person that having a social media platform does not mean that you must be continually selling. A bit of self-reflection will tell you that if you continually sell to your social media base, your platform will not take off as no one likes a Facebook page to be constantly sold to.
This is where the concept of the content mix comes in. Whether you manage a website, a Facebook Fan Page, or an Instagram account, a good page aims to educate, inform, and entertain. This is very much like what newspapers used to do before the advent of social media.
The first category of content would be to educate your social media base. Contents in this category would include training information on how to use your product or service. Here listicles are extremely popular and are often…
