Gen-AI: The Ultimate How-to Guide to Unlock Your Strategic Edge

Winning the race to innovate faster, smarter, and at scale

Gen-AI is the great leveler of talent. It’s no longer about who uses Gen-AI, it’s about how well you use it as everyone has access to the same tools. Unfortunately, or fortunately, not everyone knows how to push Gen-AI tools to their full potential. The race is now on to innovate faster, smarter, and at scale.

If you’re looking for a strategic edge, here’s your formula:

Gen-AI × SCAMPER = Your Strategic Edge

Most people stop at the first idea AI offers. That’s a mistake. To truly stand out, you need to go further and that’s where SCAMPER comes in. Originally developed as a creativity technique, SCAMPER gives you a structured way to expand, refine, and rethink ideas. When paired with Gen-AI, it becomes a powerful system for innovation on demand.

What is SCAMPER?

SCAMPER is a creative thinking technique developed by Bob Eberle in the early 1970s. It builds on the work of Alex Osborn, the pioneer of brainstorming, and provides a structured way to generate and refine ideas. SCAMPER is an acronym — Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, and Reverse — each…