If you are competing based on price, you are in a race to the bottom.

To understand why having a strong Unique Selling Proposition (USP) is important, you simply have to visit any shopping mall and take a look around. How many clothing retailers do you see? How many cafes? Opticians? Bookshops?

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CW Fong

CW Fong

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I blog therefore I am. Passionate about #Singapore, #Leadership, #PublicRelations, #SocialMedia, #Marketing, and #PersonalDevelopment. Above all, I do no evil