Impact of Gen-AI: Public Relations Profession
The writing is on the wall. AI is transforming industries and jobs will evolve. AI’s integration isn’t a novelty; it’s a necessity. And, as technology advances, many tasks will be automated. According to the World Economic Forum, AI is expected to displace 85 million jobs, but create 97 million new ones. Thus, if we adapt and upskill, we will continue to thrive. The fact is AI cannot replace humans. It is therefore designed to augment our capabilities so that we can focus on critical thinking, creativity, and human connections
The #ImpactOfAI is real and professions will evolve. Instead of ignoring the inevitable, we need to embrace it to stay relevant. By acknowledging AI’s potential and preparing ourselves for this shift, we’ll unlock new opportunities, and continue to thrive in a future where humans and machines collaborate.
Public Relations Profession
Gen-AI will revolutionize the public relations (PR) profession by enabling hyper-personalization, which tailors the audience, message, and messenger to a level of precision and relevance that was previously unimaginable. Here’s how each element will be transformed through Gen-AI:
