AI not only threatens to disrupt our jobs and our livelihoods but it also poses a great threat to our society through its ability to manipulate reality.
The sophisticated manipulation of audiovisual content, through deepfakes, blurs the line between what is real and what is fabricated creating a significant danger to the fabric of our society. Bad actors can (and will) exploit this technology to deceive, manipulate, and spread misinformation affecting political leaders, celebrities, and ordinary individuals alike. The consequences range from erosion of democratic processes to reputational damage and amplified social divisions.
As AI technology advances, so does the sophistication of deepfake techniques making it increasingly difficult even for trained eyes to discern between genuine and manipulated content. Traditional methods like manual inspection are rendered obsolete in the face of AI’s rapid development. The sheer volume of content generated and shared daily on the internet compounds the challenge of identifying and controlling deepfake proliferation.
Combating this threat will not be easy and will take a multifaceted approach where:
- technological advancements in AI need to be done in tandem with the creation of deepfake detection algorithms and trustworthy…
