Mar 29
3 min read
Startups: If you don’t have a USP, you don’t have options ….
Importance of USP
In an earlier article I wrote, I shared that you are in a race to the bottom if you are using discounts as your main marketing strategy.
As a business owner, having a compelling USP (Unique Selling Proposition), gives you the ability to differentiate yourself from your competitors, and this is a key factor…
