Success Insights: Why being seen matters ….

I have always been fascinated by how the best do not necessarily succeed in life, and I began studying success to understand why. While I do not claim to have discovered the holy grail, I do believe that I have been able to distill a possible formula for success that, if applied, will help anyone succeed.

Here are three insights that you must first understand about success:

#1. Success does not necessarily go to the most qualified.

As time and space matter, opportunities more often than not go to the individual who is seen as the most qualified when the opportunity arises.

#2. Visibility is an important element in being successful.

Higher and more persistent visibility increases the probability that when the opportunity arises, your name will come to mind. This visibility must however work in tandem with your personal brand as people’s perceptions of you matter. Working at the subconscious level, personal branding work in concert with visibility to achieve the appropriate top-of-the-mind recall.

#3. The third element for success is credibility.