Member-only story

What Going Viral Taught Me

CW Fong
3 min readJun 19, 2021

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One Wednesday, three years ago, it started out just like any other workday. I was deep in the trenches when I decided that I needed a short break and took time out to catch up on my social media.

I chanced across an interesting post on LinkedIn and since it resonated with me, I decided to share it with my friends on Facebook. Nothing unusual. Something I had done dozens of times before.

Later that evening, I checked my Facebook and was pleasantly surprised that my recent post had garnered quite a bit of likes and shares from my friends. I even noticed that some friends who had never liked, shared or commented on my posts before, did. Wow! I said to myself. This was indeed an interesting post and thought nothing further about it.

The next morning, a check of my Facebook showed that I had garnered a considerable amount of likes and shares. More than I have ever had before. Once again I was pleased that the post resonated with so many and mentally patted myself on the back.

Things started to change around lunchtime on Thursday. I received a Whatsapp message with a screenshot of my Facebook post from a friend saying that Mr. Brown (a local influencer) had shared my post. I was surprised, to say the least.

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CW Fong
CW Fong

Written by CW Fong

I blog therefore I am. Passionate about #Singapore, #Leadership, #PublicRelations, #Retirement, and #PersonalDevelopment. Above all, I do no evil

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